United Way of San Diego

Cal’s $187 million census campaign busted

IN SUMMARY Despite investing more than any other state, California’s response rate is off more than 10% from the final 2010 count. Even with extensions, there’s a possibility for a record low turnout that would sink the state’s $187 million investment. Heather Heckler was counting on buying census ads in four weekly newspapers that have long served Plumas County, located in the northern Sierra Nevada….