Valley Center

Pala’s ultimate underground radio station

“March 21, 2023 is the 12th Anniversary of the first show of Mark’s Groovy Trip on Rez Radio 91.3. Join us today from 1:00-4:00PM Pacific Time for our special !2th Anniversary Show featuring songs that peaked out at the #12 position on the Billboard Hot 100. Download the RezRadio 91.3 app at Google Play or the Apple App Store for the best listening experience. You…


Esco CBD product company sued for $300K wage fraud

In three years, James Woo racked up more than $200,000 in personal credit card debt while fronting the cost of flights, meals, hotels and trade show bookings for his employer, a CBD product company based in Escondido.  Then in 2020 the company abruptly fired him without paying him back, according to court documents. Woo filed a wage theft claim with the state and sued the…


California Avo Commission spotlights female farmers

In honor of International Women’s Day, March 8, the California Avocado Commission, which represents growers farming on about 50,000 acres in the state, is sharing profiles of some female avocado farmers to showcase the role of women in the industry. As with all farming, women have long been active in growing California avocados. Many California avocado growers come from multigenerational farming families, and with generational…


Palomar eye on the sky right in our back yard

Little doubt a great many among our younger generations are unaware that the one-time world’s largest astronomical telescope is located on nearby Palomar Mountain, which is less than an hour’s drive from the North San Diego County communities of Oceanside, Vista, San Marcos or Escondido. With a $6 million grant from the Rockefeller Foundation, astronomer George Ellery Hale orchestrated the planning, design and construction of the…


Closing the digital divide in unincorporated SD County

A recent analysis of census data as part of the County Comprehensive Broadband Plan showed that approximately 37,000 households in the unincorporated area of San Diego don’t have a broadband internet subscription. This places them at a disadvantage when it comes to things such as online education, healthcare services or emergency notifications. The report is the latest effort by the County to address inadequate broadband…


$100K grant to fight child hunger in rural SD County

San Diego may seem like a wealthy area, but the mountain communities in the eastern part of the county still struggle with hunger and poverty. Now, a new $100,000 grant from Save the Children’s Innovation Lab will fund the development of a program to mailboxes of shelf-stable food to low-income rural families, starting next year. Anahid Brakke, president and CEO of the San Diego Hunger…


Local news is getting creative about building sustainable business models

This article was originally published on Northwestern University’s Medill Local News Initiative website and is republished here with permission. Richland County is nestled smack dab in the middle of north central Ohio. It’s a mostly rural enclave in the center of a state in the heartland of America. Richland is not a wealthy place. The median household income and the percentage of adults with college degrees are…


Nagata named SD Farm Bureau farmer of the year

Former California Strawberry Commission Chairman and longtime Board member, Neil Nagata was honored as the San Diego County Farm Bureau Farmer of the Year. Nagata has over 30 years’ experience in fresh fruit, vegetable, and strawberry substrate/hydroponic production and research.  In addition to his growing experience, Nagata is an expert in many aspects of agriculture and biological science, including field and commercial research and production. …


Esco AgTech Hackathon seeks farm/tech innovations

The city of Escondido and Fresh Brewed Tech are partnering together to bring the AgTech community together next week at a first-time AgTech incubator. The objective of the event scheduled for Friday, Oct. 21 to Sunday Oct. 23 at the Synergy CoWorking Centre, 140 North Escondido Boulevard is to bring together farmers, technologies, community leaders, engineers to understand better “today’s agriculture and food system problems…


Move over avos, ornamental trees-shrubs No. 1 crop now

San Diego County has a new number-one crop for the first time in 12 years, other crops racked up double-digit value increases, and agriculture remained a key industry at $1.75 billion in value in the County’s new Crop Report. However, the report, which covers the 2021 growing season, also showed total crop and commodity values fell for the first time from the previous year since…