soapmaking

Dr. Bronner’s psychedelic mushroom trip

Dr. Emanuel Bronner was born Feb. 1, 1908 and died March 7, 1997 at his Escondido home. His soap company moved to Vista in 2014 after 50 years in Escondido. Dr. Bronner’s Magic Soaps remain an iconic and distinctively American staple brand and curiosity, their wordy labels ubiquitous from Northwestern co-operative farming communities to the upscale bodegas of gentrified North Brooklyn. The boldly colored packaging…


Dr. Bronner rises from the grave to say

‘ALL-ONE’ soap aside, and sudsy philosophy notwithstanding, Dr. Emmanuel Bronner has emerged from beyond the grave with an appropriately nostalgic series of ruminations released on a vinyl LP. Or as the publicity department said: “‘Sisters & Brothers’ is a long-play record that features original recordings of Dr. Emanuel Bronner—visionary, soapmaker, grandfather and founder of Dr. Bronner’s Magic Soaps. Recorded between 1970 and 1995, on a variety of…


Dr. Bronner’s path to 100% renewable power

Soap, bees, teachers, farmers, community “There is an urgent need to stop subsidizing the fossil fuel industry, dramatically reduce wasted energy, and significantly shift our power supplies from oil, coal, and natural gas to wind, solar, geothermal, and other renewable energy sources.” – Bill McKibben, Environmentalist “I’m convinced that if every home had solar panels on the roof, we could create all the energy we…