Nothing feels more cynical than when a brand appropriates the standardized millennial voice — ironic, detached, dejected — and uses it to hock their emulsified meat products and drinkable corn syrups. There’s no commitment to justice here, there’s just marketing. So I’d love to call for a mass ban of corporations from Twitter, with one exception: Dr. Bronner’s, one of the country’s most popular organic, fair trade soap producers.
I don’t trust any multimillion dollar corporation on Twitter. I do, however, place a reasonable amount of faith in this social justice soap.